Brand New Media | Digital and Design stuff

Untraceable. Not such a bad thing.

February 29, 2008 · 3 Comments

There’s a new movie out called Untraceable starring Diane Lane as FBI agent Jennifer Marsh. She is tasked with hunting down a seemingly untraceable serial killer who posts live videos of his victims on the Internet. The catch is, the more people that log onto the website, the faster his victims die.

So there’s been a fair bit of online advertising for the movie along with the usual TV spots and they’ve been punting the movie website www.killwithme.co.uk. So I thought cool, a movie that has a website at the core of its plot, a pretty gruesome plotline and they’ve been pushing the url quite a bit, the website must be pretty cool.

So I checked it out.

What a huge disappointment. There’s no website. Visit the url and you’re presented with a big red ENTER button. Click on ENTER and you’re told, “You may be harming people by visiting this website”, yes, yes, whatever, click.

And there’s nothing there. Nothing, nix, nada. Just a pop up that says something like “where are your morals?”. Big wow. Oh and a button to join the Federal Cyber Crimes talkforce.

What. A. Letdown.

Categories: Movies · New Media
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